Same Mission, New Look for First Tee — Greater Akron
The youth development organization is revitalizing the brand
to better serve kids in the world they live in today
AKRON, Ohio (Sept. 1, 2020) – First Tee — Greater Akron, a youth development organization empowering kids to build their strength of character through the game of golf, has updated its brand to better serve kids and address the growing pressures they face.
First Tee — Greater Akron is part of a network of 150 chapters and is undergoing a brand refresh for the first time in the organization’s 23-year history.
“First Tee — Greater Akron has always been about helping kids navigate challenges, and to grow stronger as they move through them,” said Jeff O’Brien, Executive Director. “We still believe the game of golf is the perfect platform for personal growth. We are excited to bring forward a powerful mission and a modern look and feel to everything we do.”
The brand evolution is grounded in research and insights from key stakeholders and is an updated reflection of First Tee’s promise to help empower kids to build their strength of character.
The brand evolution includes a new logo, which is a metaphor for the growth guidance at the heart of First Tee. The changes include removing “The” from the organization’s name, updated colors and patterns, and a refreshed brand story. First Tee will release a new PSA on Sept. 4, which brings to life the new brand and reignites interest in its mission.
For 22 years, First Tee — Greater Akron has been creating experiences that build character to empower kids through a lifetime of new challenges and continuous personal growth. By seamlessly integrating the game of golf with a life skills curriculum, First Tee — Greater Akron creates active learning experiences that build inner strength, self-confidence, and resilience that kids can carry to everything they do. These character education programs are offered at 3 golf courses, 55 schools and 10 City of Akron Community Centers.
For more information on First Tee, visit firsttee.org.
About First Tee — Greater Akron
Established in 1998, First Tee – Greater Akron is a chapter of First Tee, an international youth development organization that shapes the lives of young people. The mission of First Tee is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. First Tee curriculum focuses on character education and teaching the Nine Cores Values – Honesty, Integrity, Sportsmanship, Respect, Confidence, Responsibility, Perseverance, Courtesy & Judgment. Through a life skills curriculum that includes exercises and activities focused on the game of golf, kids learn lessons that will enhance their personal development. Golf is the vehicle used to teach the values of everyday life. In 2020, First Tee – Greater Akron directly impacted 23,358 youth in the local community through programs at golf courses, schools, and partnerships with youth-serving organizations.